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The website cdyerlaw.com states the following, "Call us now for a FREE initial consultation! Dyer Law Firm LLC." We viewed that the webpage also stated " EXPERIENCE TRUE EXCELlENCE IN THE LAW." It also said " If you, a friend, or family member have been charged with a crime, an OWIDWIDUI Offense, or have been injured due to the carelessness of someone else, you have come to the right place. Dyer Law Firm, LLC is the game-changer you have been looking for. Get the top-notch legal representation you want right here- without breaking the bank. LICENSED IN WI and MN." The header had Personal injury attorney as the highest ranking search term. This keyword is followed by attorneys, personal injury law, and lawyers which isn't as urgent as Personal injury attorney. The other words they used was personal injury lawyers. lawyer is included but might not be understood by search engines.